Companies hire me to distill their purpose and values into something accessible and attractive to journalists. What do we do? What do we stand for? How can we help our customers? These are not easy questions for even the most established companies to answer. Jargon...

Media training tip: Don't say yes to an interview if you won't answer obvious questions Answer part of the question Never say “pass” or “no comment” The WSJ’s four-part podcast on OpenAI, titled Artificial is great. Yesterday the last episode dropped and it had an...